I haven't used Grubhub in a year, much less signed up for 'automatic payments' (as my Paypal is saying they are), and I looked. So I recently was checking my bank account as I finally got my finances in order for myself, but I saw I had a random payment of 40 to 'GrubHub seamless' this past April. Grubhub founder Matt Maloney explains that both brands had good awareness and success independently of each other, just in different cities. By keeping both brands, they didn’t have to spend time or money rebranding or re-marketing either company. Getting random charges from 'GrubHub Seamless'. When Grubhub and Seamless merged, they decided to continue to keep the two brands distinct. If the easiest answer is simplest, don’t question it. But although they have the same parent company, they operate as separate brands, a deliberate choice.ĭon’t reinvent the wheel-or your brand, in this case-if you don’t have to. They also have a corporate catering wing, so you can order larger-scale meals on a company card to the office in addition to their original single-meal model. Today, Grubhub and Seamless combined serve from 80,000 local takeout restaurants in more than 1,600 cities in the U.S. ![]() Seamless, which merged with Grubhub in 2013, has a similar origin story-just replace web developers with lawyers. Grubhub has been operating since 2004, founded by two web developers who were tired of keeping track of paper menus and reading their credit card numbers on the phone.
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